We Build & Invest in

Bootstrapped Products

We partner with founders at $1,000+ MRR and content creators at 100,000+ followers to build & scale simple, delightful products.

Apply Now

Indie developer with $1k+ MRR?

Let us help you get the next $99k.

We're seasoned builders and marketers who, despite disliking VC, believe that having friends and some capital makes the journey more enjoyable. Here's why partnering with us could be beneficial.

Friends on the Journey

We've built and sold multiple companies, including a unicorn. Join our Slack to connect with us and other indie developers, sharing tips and tricks as you see fit.

“A Team” Firepower

Need a standout design or help with scalable AI tech? We dedicate ourselves to one product per month, ensuring full support during the sprint and beyond.

“A Team” Firepower

Need a standout design or help with scalable AI tech? We dedicate ourselves to one product per month, ensuring full support during the sprint and beyond.

Distribution

A great product is nothing without great distribution. You’ll have a network of people to amplify the message you are shouting into the universe.

Distribution

A great product is nothing without great distribution. You’ll have a network of people to amplify the message you are shouting into the universe.

Cash

You’ll get an influx of cash that will let you quit your job to go full time, or spend a bit extra on growing faster.

Cash

You’ll get an influx of cash that will let you quit your job to go full time, or spend a bit extra on growing faster.

Anti-VC

No liquidation preference. No pressure to sell the company. We just receive dividends alongside you.

Anti-VC

No liquidation preference. No pressure to sell the company. We just receive dividends alongside you.

Shared Success

We will invest in your business, but you’ll also get a piece of every other business that takes part of Bootstrap Inc.

Shared Success

We will invest in your business, but you’ll also get a piece of every other business that takes part of Bootstrap Inc.

Apply as an Indie Developer

Content Creator with 100k followers?

Let us help you monetize your audience.

We're seasoned builders and marketers who, despite disliking VC, believe that having friends and some capital makes the journey more enjoyable. Here's why partnering with us could be beneficial.

Let’s Brainstorm

We've built and sold multiple companies, including a unicorn. Join our Slack to connect with us and other indie developers, sharing tips and tricks as you see fit.

We Build For You

Soup to nuts. We have some of the best designers & engineers in the business. Expect to come away with a product your audience will love.

We Build For You

Soup to nuts. We have some of the best designers & engineers in the business. Expect to come away with a product your audience will love.

Amplification

The majority of distribution will be through your existing audience, but you’ll also have the opportunity to reach beyond and share with other creators & audiences.

Amplification

The majority of distribution will be through your existing audience, but you’ll also have the opportunity to reach beyond and share with other creators & audiences.

Revenue Share

You bring the audience, we’ll bring the product. We both split the success. Couldn’t be simpler.

Revenue Share

You bring the audience, we’ll bring the product. We both split the success. Couldn’t be simpler.

Revenue Share

You bring the audience, we’ll bring the product. We both split the success. Couldn’t be simpler.

Ongoing Support

The product launch is just the beginning. We’ll craft a plan to turn the success into a sustainable business.

Ongoing Support

The product launch is just the beginning. We’ll craft a plan to turn the success into a sustainable business.

Shared Success

We will invest in your business, but you’ll also get a piece of every other business that takes part of Bootstrap Inc.

Shared Success

We will invest in your business, but you’ll also get a piece of every other business that takes part of Bootstrap Inc.

Apply as a Content Creator

Company Portfolio

Muse

Muse simplifies turning passion into income. Perfect for beginners but packed with growth tools like analytics, social media links, and custom templates.

muse.io →

Muse

Muse simplifies turning passion into income. Perfect for beginners but packed with growth tools like analytics, social media links, and custom templates.

muse.io →

Muse

Muse simplifies turning passion into income. Perfect for beginners but packed with growth tools like analytics, social media links, and custom templates.

muse.io →

Vireel

w/ Moritz Kremb

We're collaborating with Moritz and his AI community to launch a one-click platform that simplifies creating short-form videos for TikTok and Instagram, enhancing brand visibility and saving time.

vireel.com →

Vireel

w/ Moritz Kremb

We're collaborating with Moritz and his AI community to launch a one-click platform that simplifies creating short-form videos for TikTok and Instagram, enhancing brand visibility and saving time.

vireel.com →

Vireel

w/ Moritz Kremb

We're collaborating with Moritz and his AI community to launch a one-click platform that simplifies creating short-form videos for TikTok and Instagram, enhancing brand visibility and saving time.

vireel.com →

Superintelligence

w/ Kim 'Chubby' Isenberg

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getsuperintel.com →

Superintelligence

w/ Kim 'Chubby' Isenberg

Incididunt tempor incididunt adipisicing id veniam dolore incididunt tempor ut quis. Minim officia velit excepteur eu reprehenderit. Esse sunt dolore eu esse elit elit nostrud.

getsuperintel.com →

Superintelligence

w/ Kim 'Chubby' Isenberg

Incididunt tempor incididunt adipisicing id veniam dolore incididunt tempor ut quis. Minim officia velit excepteur eu reprehenderit. Esse sunt dolore eu esse elit elit nostrud.

getsuperintel.com →

Stealth Product

Partner TBA

We are working with a partner on a big viral idea for April, make sure to sign up for our weekly newsletter to get early access when it arrives.

Coming Soon™️

Stealth Product

Partner TBA

We are working with a partner on a big viral idea for April, make sure to sign up for our weekly newsletter to get early access when it arrives.

Coming Soon™️

Stealth Product

Partner TBA

We are working with a partner on a big viral idea for April, make sure to sign up for our weekly newsletter to get early access when it arrives.

Coming Soon™️

About Bootstrap

The age of AI is here. It is now easier than ever to build, but harder than ever to cut through the noise. There are 3 pillars of our philosophy to succeed in this new world.

Validation.
Before building we test to make sure that we are addressing a true need in a niche market.

SLC.
Rather than half-baked MVP's, we launch beautiful SLC's: Simple. Lovable. Complete.

Distribution.
Distribution is king. We leverage existing channels & partners to make sure we get traction.

companies founded

successful exits (so far)

$0B+

total valuation

Dan

Product

Cynthia

Design

Yuanhai

Engineering

Michael

Engineering

Peter

Marketing

Julia

Growth

Dan

Product

Cynthia

Design

Yuanhai

Engineering

Michael

Engineering

Peter

Marketing

Julia

Growth

Dan

Product

Cynthia

Design

Yuanhai

Engineering

Michael

Engineering

Peter

Marketing

Julia

Growth

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