We Build & Invest in

Bootstrapped Products

We partner with founders at $1,000+ MRR and content creators at 100,000+ followers to build & scale simple, delightful products.

Apply Now

Indie developer with $1k+ MRR?

Let us help you get the next $99k.

We're seasoned builders and marketers who, despite disliking VC, believe that having friends and some capital makes the journey more enjoyable. Here's why partnering with us could be beneficial.

Friends on the Journey

We've built and sold multiple companies, including a unicorn. Join our Slack to connect with us and other indie developers, sharing tips and tricks as you see fit.

“A Team” Firepower

Need a standout design or help with scalable AI tech? We dedicate ourselves to one product per month, ensuring full support during the sprint and beyond.

“A Team” Firepower

Need a standout design or help with scalable AI tech? We dedicate ourselves to one product per month, ensuring full support during the sprint and beyond.

Distribution

A great product is nothing without great distribution. You’ll have a network of people to amplify the message you are shouting into the universe.

Distribution

A great product is nothing without great distribution. You’ll have a network of people to amplify the message you are shouting into the universe.

Cash

You’ll get an influx of cash that will let you quit your job to go full time, or spend a bit extra on growing faster.

Cash

You’ll get an influx of cash that will let you quit your job to go full time, or spend a bit extra on growing faster.

Anti-VC

No liquidation preference. No pressure to sell the company. We just receive dividends alongside you.

Anti-VC

No liquidation preference. No pressure to sell the company. We just receive dividends alongside you.

Labs Upside

We will invest in your business, but you’ll also get a piece of every other business that takes part of Bootstrap Labs.

Labs Upside

We will invest in your business, but you’ll also get a piece of every other business that takes part of Bootstrap Labs.

Apply as an Indie Developer

Content Creator with 100k followers?

Let us help you monetize your audience.

We're seasoned builders and marketers who, despite disliking VC, believe that having friends and some capital makes the journey more enjoyable. Here's why partnering with us could be beneficial.

Let’s Brainstorm

We've built and sold multiple companies, including a unicorn. Join our Slack to connect with us and other indie developers, sharing tips and tricks as you see fit.

We Build For You

Soup to nuts. We have some of the best designers & engineers in the business. Expect to come away with a product your audience will love.

We Build For You

Soup to nuts. We have some of the best designers & engineers in the business. Expect to come away with a product your audience will love.

Amplification

The majority of distribution will be through your existing audience, but you’ll also have the opportunity to reach beyond and share with other creators & audiences.

Amplification

The majority of distribution will be through your existing audience, but you’ll also have the opportunity to reach beyond and share with other creators & audiences.

Revenue Share

You bring the audience, we’ll bring the product. We both split the success. Couldn’t be simpler.

Revenue Share

You bring the audience, we’ll bring the product. We both split the success. Couldn’t be simpler.

Ongoing Support

The product launch is just the beginning. We’ll craft a plan to turn the success into a sustainable business.

Ongoing Support

The product launch is just the beginning. We’ll craft a plan to turn the success into a sustainable business.

Labs Upside

We will invest in your business, but you’ll also get a piece of every other business that takes part of Bootstrap Labs.

Labs Upside

We will invest in your business, but you’ll also get a piece of every other business that takes part of Bootstrap Labs.

Apply as a Content Creator

Portfolio

SingleClick.ai

with Moritz Kremb

We're collaborating with Moritz and his AI builder community to develop a one-click agent that helps launch, market, and effectively test their innovative new products.

Try it →

SingleClick.ai

with Moritz Kremb

We're collaborating with Moritz and his AI builder community to develop a one-click agent that helps launch, market, and effectively test their innovative new products.

Try it →

Stealth Product

Partner TBA

We are working with a partner on a big viral idea for January, make sure to sign up for our weekly newsletter to get early access when it arrives.

Coming Soon™️

Stealth Product

Partner TBA

We are working with a partner on a big viral idea for January, make sure to sign up for our weekly newsletter to get early access when it arrives.

Coming Soon™️

Muse Labs

When Steve Jobs launched the first iPhone, he was adamant that it should only have "One Button". Simple products create delightful experiences for users. Rather than half-baked MVPs, we believe in launching beautiful SLCs (Simple, Lovable, Complete). In this new world of AI, this philosophy is more meaningful than ever. With just the click of a single button, you can now make real magic happen.

companies founded

successful exits (so far)

$0B+

total valuation

Dan

Product

Cynthia

Design

Yuanhai

Engineering

Michael

Engineering

Peter

Marketing

Julia

Growth

Dan

Product

Cynthia

Design

Yuanhai

Engineering

Michael

Engineering

Peter

Marketing

Julia

Growth

Dan

Product

Cynthia

Design

Yuanhai

Engineering

Michael

Engineering

Peter

Marketing

Julia

Growth

Want to get in the game?

Join us & learn to code with AI.

There's never been a better time to start learning to code. AI tools like Cursor & Replit are making it possible to make apps with zero knowledge. And it's only getting easier. Come join our community.

This Week in AI Newsletter

Drink from the firehose with us. You’ll also get updates about our latest product launches.

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